Task:

McGrath is a Waste Management and Recycling contractor based in London. 

In 2008, McGrath contacted Propeller, who they recognised as being experts in both Marketing and Construction, to discuss their marketing plans.

Experience:

Propeller hosted a full day meeting with the McGrath management team to discuss their business objectives, and formulate a marketing plan based on a thorough and collaborative review.  By facilitating the meeting in the form of a workshop, we ensured that all attendees could contribute, and by structuring the sessions, we coud cover all the key considerations and work towards conclusions on the day.

The outcome was the development of a marketing strategy and a budget for the medium term. Included in this was the development of a new website, brand guidelines and visual styling, and accompanying designs for print advertisements and other marketing materials.

Propeller built a new website with a comprehensive Content Management System, which clearly communicates McGrath's separate business units, and strongly repositions their Waste Management business as a strategic partner for environmental solutions and sustainable recycled products.

Work:

Propeller has worked with McGrath on over 20 projects in the last three years. Most recently adding a new online skip hire function to their website. This project was based on a detailed assessment of the existing online marketplace, together with an understanding of McGrath's unique offering and designed to offer more convenience to their customers, whilst working alongside existing company processes.