Infographics: Not just a buzzword, a necessity

posted on: 13th December 2019 by Propeller Studios

Infographics, or to give it its full title – information graphics, is seen as a bit of a buzzword and thanks to their widespread distribution through social media channels they are seen as something new. This is far from the truth. Their first documented use was nearly 400 years ago in 1626. In his research about the rotation of the sun, the Rosa Ursina sive Sol, Christoph Scheiner published a series of illustrations. These images, or infographics, demonstrated how it happened. Used as an alternative to writing pages of complex technical copy, his infographics allowed people without a scientific background to understand the process. They have been in use ever since.

Everyday use of Infographics

Data visualisation is the art of presenting complex information quickly and clearly. These images tie into the inbuilt part of our brains that see patterns and trends. An infographic has come to represent a collection of lots of different data visualisations that are all related to the same topic. Weather maps and road signs are both examples of infographics that have been a part of our everyday life for a long time. We may not think of them as such, but they both use symbols to transmit information quickly in a very visual way.

The importance of infographics in bid submissions

The benefits of including data visualisations and infographics in your bid submissions are twofold:

Removing the need for several paragraphs of explanatory text when you are limited by page count is vital. By portraying a wealth of information graphically frees up space in your bid, allowing you to include more information overall.

Presenting information in a graphical form breaks up pages of text and makes the bid more aesthetically pleasing and appear easier to read. This will mean that your marker looks upon it more favourably.

Below are a series of data visualisation examples that engage the reader, are easy to understand, and build an instant picture of the process you are demonstrating. Furthermore, the person marking the submission doesn’t need to read through a whole page of text explaining the process. 

Circular charts: These demonstrate a continual process of improvement



Illustrative graphics These are a very visual way to show the different component parts of a project


Linked graphics These can identify the different departments in a chain and where there may be weaknesses in the process. 


Flow diagrams These show the different stages in a process and highlight areas of difficulty or that need more attention.

Maps These demonstrate the geographical locations involved.


At Propeller, we specialise in visual communication for pre-qualification and tender submissions – combining images, words, and ideas to convey information to an audience to produce a specific result – creating a winning bid. We can provide you with infographics to insert into your submission, or produce the entire bid. If you would like to see how varied infographics can be, the website Information is Beautiful has some great examples; if you would like talk to someone about how we can help you create an expertly designed bid submission, contact us now on 01462 440077, or via our online enquiry form.